Noche de Parranda

This is the typical Mexican Mariachi, happy with himself, and drinking, but not alcohol. That makes him interesting.

Este es el tipico Mariachi Mexicano, feliz con el mismo, y tomando, pero sin alcohol. Eso es lo que
lo hace interesante.

Isolation or Fragmantation

This drawing represents the harsh division between the indigenous class in Mexico and the rest of the society. A typical farm woman is looking outside the window and you can see the outside reflected on the mirror.

Este dibujo representa la dura division entre la clase indigena en Mexico y el resto de la sociedad. Una tipica campesina Mexicana mira hacia el exterior de la ventana y se refleja a travez del espejo.

El Tapatio Mexican Restaurant, Grand Junction, Colorado

This is the logo for El Tapatio Mexican Restaurant. I was looking to give the restaurant an image that would reflect the richness found in the culture of the area of Jalisco, Mexico. The logo has a laid back style, combined with a personalized image of the restaurant's founder. The rope around the icon reflects the typical colors of the flag, red, white and green. And the big sombrero, shirt and handkerchief complete the style.

Este es el logo que hice para El Tapatio, Restaurante Mexicano. Quise darle al restaurante una imagen que reflejara la rica cultura del area de Jalisco, Mexico. El logo esta disenado en un estilo clasico tradicional, y combinado con una imagen personal del fundador del restaurante. La soga alrededor del logo refleja los colores tipicos de la bandera, rojo, blanco y verde. Y el gran sombrero, la camisa y el panuelo completan el estilo.

Gabrielas Mexican Restaurant

This is the process of how I created the logo for Gabrielas Mexican Restaurant in Delta, Colorado.
The place is very well known by it's great service and food, so I had to think about how to make a logo that would reflect both.

The owner is always there and she is very popular among the people, so I had to grab some of her personality to create something unique that serve the purpose.
I took several pictures of her and started by sketching out some ideas of how to use the Mexican Style, especially from the center of Mexico mixed with the personal Gabriela's style.

Las Marias Restaurant

This is a logo for Las Marias Mexican Restaurant, which specializes in Mexican food from the Northern part of Mexico. The logo symbolizes two women dressed with the typical vests of that part of the country where the Tarahumara indigenous culture is very present. The color palette used was red, brown,some yellow and green. I did some sketches first to come up with the concep of what it would be, and I also explored the typography.

Este es un logo que disene para el restaurante Las Marias, el cual se especializa en comida Mexicana del norte de Mexico. El logo simboliza dos mujeres con la tipica vestimenta de esa parte del pais, perteneciente a la cultura indigena Tarahumara. La paleta de color que use fue rojo, cafe, algo de amarillo y verde. Hice varios dibujos antes de llegar al concepto final, y explore el tipo de letra.

GH Belleza Logo

This is the logo that I designed for GH Belleza, a hair and beauty salon. I started with several sketches of different possible solutions to the problem. I wanted to design a logo that would take into consideration a broad target audience in the area. But I also wanted to design something that would give the business an elegant and sophisticated image. So this is what came out as the final proof for the logo, a figure looking to the left side with her hair waving on the air, and a small fine, and wavy line below that would symbolize a fine hair. The font has the perfect shape, exactly the one I was looking for.

Este es el logo que disene para GH Belleza, un salon de belleza. Comence con varios trazos y dibujos de diferentes posibles soluciones al problema. Queria disenar un logo tomando en cuenta que se buscaba un tipo de clientela general en el area. Pero tambien queria disenar algo que diera al negocio una imagen elegante y sofisticada. Asi que este fue el logo que quedo al final: una figura mirando hacia el lado izquierdo con su cabello volando en el aire, y una linea pequena por debajo la cual simboliza un cabello fino. El tipo de letra usado tiene la forma perfecta, y exactamente lo que yo estaba buscando.

Random objects at the control room

These are two different things compared and drawn simultaneously. To the left we can see a chair, which is occupied by a coat. Now, it's interesting that a big, solid and comfortable chair

can be holding a simple light weight, piece of clothing. The arms seem like if they were protecting it and the chair seems like it's embracing it.

To the right we have a simple shelf, which is used to hold CDs. It seems like if it was all Gospel music, and it was somehow suspended on the air. The little shelf is also holding the CD cases which are light weighed and made out of plastic. It's interesting that both structures seem to be protecting something; two different things made out of different materials, and isolated from eachother. Nice comparison.

Estas dos cosas fueron dibujadas simultaneamente. A la izquierda podemos ver una silla ocupada por una chamarra. Y es interesante como una silla grande, solida y comoda pueda estar protegiendo una simple prenda de ropa sin mucho peso. Los brazos de la silla parece como si la estuvieran guardando y el respaldo y la sentadera parece como si la estuvieran abrazando.

A la derecha tenemos un simple estante el cual es usado para guardar CDs. Pareciera que fuera todo musica Evangelista, y como si estuviera casi suspendida en el aire. El estante tambien esta deteniendo algunas cajas de CD de plastico, y de no mucho peso. Es interesante que las dos estructuras parecen estar protegiendo algo: dos cosas hechas de diferentes materiales, y aisladas la una de la otra. Buena comparacion.

Radio Control Room at KAFM

This is the radio control room at KAFM, viewed from the guest seat. Here we can see the microphones hanging and also the CD players from the side. There's also a cup with some

pencils in it. It's hard to see the control board because it's facing the other side but we can see what time it was. I like this sketch because it takes me from my artistic world to draw some of my other career's hobbies, the Radio.

Esta es la cabina de KAFM vista desde el asiento de los invitados. Aqui podemos observar los microfonos colgando y tambien los CD players vistos desde el lado. Tambien vemos una taza con algunos lapices. Es dificil poder ver la mesa de controles porque esta apuntando hacia el otro lado pero si podemos ver que hora era. Me gusta este dibujo porque me saca de mi mundo artistico y me lleva a mi otro hobbie, mi carera de locutor de Radio.

Walking around Main Street

I found this strange view of this tree and you can see through it across the street. I like this drawing because I was able to use plenty of organic forms, nature forms, etc. And if we compare it with the background which is composed of man made metal structures, we can find the opposite. I like making these comparisons.

Encontre este arbol un poco extranio porque se puede ver a traves de el hasta el otro lado de la calle. Me gusto este dibujo porque pude utilizar varios trazos de formas organicas y formas naturales, etc. Y si lo comparamos con lo que se puede ver atras del arbol, podemos observar figuras hechas por el hombre las cuales estan conformadas de metal y otros materiales. Algo opouesto al arbol con sus formas organicas. Me gusta hacer estas comparaciones.

check it out!

Wow, I'm very impressed with what Jorge Gutierrez and Sandra Equihua have been doing with character animation/Design, and Mexican Folklore art. I love it!

Wow, estoy impresionado con lo que Jorge Gutierrez y Sandra Equihua han estado haciendo con animacion de personaje y diseno, y Arte con Folklore Mexicano. Me encanta, en serio.

http://www.mexopolis.com/

Brochure-Menu Design

This brochure was designed for Celestial Water Co. The challenge was to make the menu for the new smoothie bar available in a portable way, and at the same time to promote the company and its other products. So I took pictures of their products and cut them out to place them on a very nicely designed background. I used fruity shapes such as bananas, watermelons, orange slices, etc, on a very bright yellow color. I wrote the name of the items, their flavors and price right next to their picture. And the problem was solved. A portable menu in a brochure.

Este folleto fue disenado para Celestial Water Co. La parte dificil era hacer un menu accesible que mostrara los nuevos raspados y demas, y ademas que fuera portable y tambien que promocionara a la compania y sus otros productos. Asi que tome fotos de sus productos y los corte y los puse en un paisaje muy bien disenado. Use figuras de frutas tales como bananas, melones, rebanadas de naranja, etc, sobre una superficie de un color amarillo brillante. Escribi el nombre de los productos, sus sabores y precios enseguida de la foto. Y el problema estuvo resuelto. Un menu portable en un folleto.

Nature VS Manmade

This is a comparison between a tree and a building viewed from the same angle. Both are tall and strong structures, but they are made differently. A tree is born from the soil and is a living organism. A building is a big structure made out of metal and other materials, which is used for many purposes. This is just a thought about how far we have come as a civilization, that we can build high structures and many things like that. But sometimes we forget that most of our main ideas and elements come from our mother nature.

Esta es una comparacion entre un arbol y un edificio vistos desde el mismo angulo. Los dos son estructuras altas y fuertes, pero estan hechas diferente. Un arbol nace de la tierra y por lo cual es un organismo viviente. Un edificio, por lo contrario, es una estructura grande hecha de metal y otros materiales, el cual es usado para muchos propositos. Esto es solo un pensamiento acerca de cuan lejos hemos llegado como civilizacion, que podemos construir altos edificios y muchas tales otras cosas. Pero algunas veces olvidamos que la mayoria de las ideas los elementos usados provienen precisamente de nuestra Madre naturaleza.

A Cafeteria

This is a sketch of a cafeteria, I made it while I was sitting outside. I visit this place often and I wondered how it would look in sketch, so here it is. I specially like the detail and shadows.

Este es un dibujo de una cafeteria que hice mientras estaba yo sentado afuera tomando el aire. Visito este lugar seguido y siempre lo quise dibujar para ver como se veria en papel, y aqui esta. Me gusto mucho el detalle y la sombra.

The Grand Mesa

This is a beautiful sketch of the Grand Mesa. I did this sketch while I was up there, and the view is just amazing. For me as an artist, to be in contact with nature is highly inspirational.

Este es un dibujo de la Grand Mesa. Lo dibuje mientras visitaba la montana durante este verano, y la vista es asombrosa. Para mi como artista, el estar en contacto con la naturaleza es muy inspirador.

GH BELLEZA Promotional Piece

This is a promotional piece for GH Belleza Hair & Beauty.   The logo is on the top left corner followed by the promotional message, the bottom part displays more details and contact info.  The picture was taken with an SLR Film Camera, in a close up shot.  The idea was to promote the service using two brushes and some color laying on a mirror, and the reflection of the blinds gives the mirror a three dimensional feel. I was able to catch the sunlight reflected on the brushes.  The color scheme used was blue, violet, some brown, and white.  The info is written on a white background to make it legible and readable.   The image is copyrighted by owner. 

Inspiration in a foam cup

I found this foam cup outside my house, it looks like if someone had been playing with it after drinking from it. I found it inspiring, so I took it inside and took some pictures of it.  The most interesting thing about it is that, eventhough the bottom part is scratched and broken, the cup still stands up.  

My portfolio website

Finally, I'm done with my portfolio website! And it was about time, it took me almost six months but I got it ready. The purpose was to give it a very elegant and sophisticated look.  I used the background with a gradient to make it look like it's floating in space and the buttons reflect the light that seems to be coming from above. I tried to make it as simple to use as possible, and I added flash animations to make it dynamic. The site is centered on the browser window.  I took all the pictures specifically for this site using my photography skills. I also made a Spanish language version of the complete site for a broader audience. I used dark colors on the overall design because it looks great on portfolio websites, and the sitemap buttons have colors that work well together.  My website is hpmgraphicdesign.com .  Hope you enjoy it!